Business-first custom software studio

Where business meets engineering.

Custom software for companies that can't wait quarters for results. Built by experienced U.S.-based engineers, tested as it's built, and delivered as working software early, not a status report about it.

Talk to a founder  ·  tim@collisiontheory.com  ·  619.987.3425

What we do

Working software, early. Not a status report about it.

Where traditional shops spend weeks scoping and months building, we get to the core of what you actually need fast, and deliver working software early. We close the gap between what your current software can do and what your business actually needs, so you start creating value sooner. A faster path to working software, scaled to your project.

Services

What we build

For companies that have hit the limits of off-the-shelf software, when another SaaS subscription isn't the answer and you need something built specifically for you.

[ 01 ]

Internal tools & operations software

Replace spreadsheets, manual steps, and workarounds with software built around how your business actually runs.

[ 02 ]

Integrations & automation

Connect the systems you already use so data flows and work happens automatically, instead of by hand.

[ 03 ]

Custom platforms & apps

When off-the-shelf can't do it, we build the product your business needs from the ground up.

[ 04 ]

AI-native features

Put AI to work inside your operations, built and tested with the same rigor as everything else we ship.

Why Collision Theory

A combination you can't buy off a shelf.

The edge is the intersection we work at: business operations and software engineering. We understand how your business actually runs and where software can create the most value, then build it around that, amplified by Catalyst.

Working software early

You'll see it, not just hear about it. We move fast from day one, with none of the drawn-out discovery that runs up the clock. Progress you can see early, scaled to the build.

An experienced, U.S.-based team

A lean core backed by a trusted network of proven engineers when projects demand more scale. We don't hand your code to an offshore team you'll never meet.

We own every line of code

Catalyst, our proprietary AI pipeline, multiplies our engineers across planning, building, and testing. AI amplifies the work; our experienced engineers own every line that ships.

Tested by default

You get thoroughly tested code, not code that merely "should work." Testing is built into how we develop, unit, integration, and end-to-end, so problems surface before they ship.

How we work

From a conversation to working software.

01 · Start

A conversation

It starts with a conversation, not a drawn-out discovery process. We get to the core of what to build, fast.

02 · Build

Working software, early

We move from decisions to development quickly, and you see working software early and often, not just a status report.

03 · Ship

Tested code, ready to use

Testing is built into how we develop, so what you get is dependable and ready, not something that "should work."

How we build: every project is powered by Catalyst, our proprietary AI pipeline for development and testing, a disciplined, self-checking system that plans, builds, and adversarially reviews the work, supervised by experienced engineers. It's the reason a lean, experienced team ships with the rigor of a much larger one. Honest about scope: a large build is still real work and real time, just far less than it used to take.

Who's behind it

Two founders. Thirty years.

CT

Tim Norris

CEO & Co-founder

An entrepreneur and operator who spent two decades building and scaling a global product business, from ownership down to the warehouse floor, and built the software to support every level. He knows what actually helps a company operate, not just what demos well.

CT

Eric Hexter

CTO / Head of Architecture

Former Dell.com chief architect, where he built a $28B-a-year platform, and a repeat startup CTO whose fintech systems decisioned $2.5B in loan applications and originated $760M, with a patented ML risk model and SOC 2 / PCI-DSS rigor behind them. Eight-time Microsoft MVP.

Friends for nearly thirty years. Business and architecture, finally pointed at the same target.

The caliber behind the studio

Built at a scale most studios never touch.

$28B
/year e-commerce platform architected (Dell.com)
$2.5B
in loan applications decisioned · $760M originated
SOC 2
/ PCI-DSS-grade systems, built for regulated environments
80+
countries served by a global product business Tim scaled

The founders' track record. Your project's results live here next.

[ WORK ]

Case studies are on the way.

We're a new studio with an experienced team behind it. Your project's story could be one of the first we tell here.

Be one of the first

FAQ

Questions, answered.

How fast can you deliver?+

You'll see working software early, not a status report about it. We skip the drawn-out discovery traditional firms run up the clock on, so you see the product taking shape sooner. A large build is still real work and real time, just far less than it used to take; your specific timeline lives in the proposal after we scope, where it's real.

How do you use AI?+

Every build is powered by Catalyst, our proprietary AI pipeline for development and testing. It amplifies our experienced engineers across planning, building, and layered testing, and it never replaces them. AI multiplies the work; our engineers own every line of code that ships.

Do you offshore any of the work?+

No. Your project is built by an experienced, U.S.-based team, a lean core backed by a trusted network of proven engineers when projects demand more scale. We don't hand your code to an offshore team you'll never meet.

Who is Collision Theory for?+

Companies that have hit the limits of off-the-shelf software, with real operational complexity another SaaS subscription can't solve. If buying more tools isn't the answer and you need something built specifically for you, that's us.

What happens after I reach out?+

It starts with a conversation, not a drawn-out discovery process. We get to the core of what to build, put a real timeline and price in a proposal, and get to building.

Let's talk

Give us a conversation. We'll show you working software.

Tell us what you're trying to build or the problem you're stuck on. You'll hear back from a founder, not a sales rep.

Prefer email? Write us at tim@collisiontheory.com