Business-first custom software studio
Custom software for companies that can't wait quarters for results. Built by experienced engineers, tested as it's built, and delivered as working software early, so you can move forward with confidence.
Talk to the team · sales@collisiontheory.com
What we do
Where traditional shops spend weeks scoping and months building, we get to the core of what you actually need fast, and deliver working software early. We close the gap between what your current software can do and what your business actually needs, so you start creating value sooner. A faster path to working software, scaled to your project.
Services
For companies that have hit the limits of off-the-shelf software, when another SaaS subscription isn't the answer and you need something built specifically for you.
Replace spreadsheets, manual steps, and workarounds with software built around how your business actually runs.
Connect the systems you already use so data flows and work happens automatically, instead of by hand.
When off-the-shelf can't do it, we build the product your business needs from the ground up, or modernize the legacy systems you already rely on.
Put AI to work inside your operations, built and tested with the same rigor as everything else we ship.
Why Collision Theory
The edge is the intersection we work at: business operations and software engineering. We understand how your business actually runs and where software can create the most value, then build it around that, amplified by Catalyst.
You'll see it, not just hear about it. We move with purpose from day one, turning decisions into working software quickly. Progress you can see early, scaled to the build.
Catalyst, our proprietary AI pipeline, multiplies our engineers across planning, building, and testing. AI amplifies the work; our experienced engineers own every line that ships.
You get thoroughly tested code, not code that merely "should work." Testing is built into how we develop, unit, integration, and end-to-end, so problems surface before they ship.
How we work
It starts with a conversation. We get to the core of what to build fast, and take the time to go deep where a project needs it.
We move from decisions to development quickly, and you see working software early and often, not just a status report.
Testing is built into how we develop, so what you get is dependable and ready, not something that "should work."
How we build: every project is powered by Catalyst, our proprietary AI pipeline for development and testing, a disciplined system that plans, builds, and adversarially reviews the work, supervised by experienced engineers. It's the reason a lean, experienced team ships with the rigor of a much larger one. Honest about scope: a large build is still real work and real time, just far less than it used to take.
Who's behind it
An entrepreneur and operator who spent two decades building and scaling a global product business, from ownership down to the warehouse floor, and built the software to support every level. He knows what actually helps a company operate, not just what demos well.
Former Dell.com chief architect, where he built a $28B-a-year platform, and a repeat startup CTO whose fintech systems decisioned $2.5B in loan applications and originated $760M, with a patented ML risk model and SOC 2 / PCI-DSS rigor behind them. Eight-time Microsoft MVP.
Business and architecture, finally pointed at the same target.
FAQ
You'll see working software early. We focus scoping on what actually matters and move into building sooner, so the product starts taking shape instead of sitting in planning. Bigger projects, like modernizing a large legacy system, take real time to understand fully, and we're honest about that. Your specific timeline lives in the proposal after we scope, where it's real.
Every build is powered by Catalyst, our proprietary AI pipeline for development and testing. It amplifies our experienced engineers across planning, building, and layered testing, and it never replaces them. AI multiplies the work; our engineers own every line of code that ships.
A senior team of veteran engineers. A lean core backed by a trusted network of proven engineers when projects demand more scale, every one hand-picked and held to the same bar. We don't farm your code out to a rotating cast of juniors you'll never meet, and our engineers own every line that ships.
Companies that have hit the limits of off-the-shelf software, with real operational complexity another SaaS subscription can't solve. If buying more tools isn't the answer and you need something built specifically for you, that's us.
It starts with a conversation. We get to the core of what you need, scope it properly, and put a real timeline and price in a proposal before we get to building.
Let's talk
Tell us what you're trying to build or the problem you're stuck on, and you'll hear back from someone who understands the work.